Lead Generation & Referral Marketing

The first session in the MPA Business Education November lunchtime webinar series is hosted by marketing expert Michael Griffiths, talking brokers through a strategic approach to lead generation.

Highlights include the ‘7 step referral process’ – from trust to solution to thanks – and creating a referral training manual, as well as the difference between ‘action people’ and ‘opportunity people’ in your network. The session concludes with questions from the attendees, covering several topics from referral fees to creating a network from scratch.

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