A new national campaign highlights the value brokers deliver to their customers and the Australian economy
With brokers feeling the strain of increased scrutiny and negative media coverage, the MFAA has announced a national million-dollar advertising campaign to promote the great choices, competition, and financial empowerment brokers offer their customers.
The campaign, which launches on 7 July, will be seen and heard in regional television commercials, and nationally across radio, print, social and digital channels. Billboard advertisements will be positioned in selected areas, including within and on the approach to major airports.
The T.V. ad features former The Block reality TV stars and regular broker customers, Kyal and Kara Demmrich, talking to award-winning broker Marissa Schulze, founder and director of Rise High Financial Solutions.
“There is no doubt our reputation as an industry has been challenged through repeated regulatory reports, inquiries and negative media coverage over the past year, but we have a wonderful story to tell. Brokers drive competition, value and choice, which creates positive customer outcomes and fairness for all Australians,” said MFAA CEO Mike Felton.
The MFAA consulted with a panel of brokers, aggregators and lenders to shape the message for the campaign, with the main tag line being “You broker is behind you”.
“Now that it's ready, I am calling on all members of the industry to be advocates and to support the campaign,” Felton said.
A consumer-facing microsite, brokerbehindyou.com.au, will house all the campaign’s ad materials, which brokers will be able to access and share using the hashtag, #findafairerdeal.
The campaign will run until September.
