MPA is now accepting entries for our Top 10 Brokerages list. If you are an independent or franchise brokerage you can enter here.
We take a look back at what makes a Top 10 Brokerage with Smartline from Currambine, WA which listed ninth in our 2016 Top Franchise brokerages.
Not only did Dave Urquhart make last year's top 10 in a struggling local economy but they went further and expanded their operations and marketing. Urquhart said they were putting their energy into a “stronger focus on our existing client base”.
The brokerage’s clients are 80% local, and spread across the main client groups. Urquhart they were keeping their clients in the best situation during tough times by continually reviewing their loans. “With ANZ, for example, came out that they would do 3.75% for three years, so we’ve proactively contacted all ANZ clients saying this is an opportunity for you to lock in half your mortgage at this rate. So that type of proactive response – clients love it, because they can see you’re acting in their best interests.”
The 11 year old brokerage consists of a team of six brokers and two administrative staff and in 2016 it launched a blog with articles of general community interest, such as new supermarkets opening in the area, which Urquhart believed would prove popular. “That’s got a good following of 820, just over the last month, and we’re looking at increasing the coverage of that.” They also advertise on Facebook and are present on LinkedIn.
To combat the “the doom and gloom in the market”, Smartline brought a specialist in commercial and equipment ﬁnance onboard, sending the brokerage in a new direction: “already in the ﬁ rst few weeks he’s bringing in clients and scenarios we wouldn’t have dealt with before, and that’s opening up doors in the local community”
Want to see if your brokerage makes our Top 10? Entries are now open, simply follow this link and choose either Independents or Franchise and complete the entry form.