Having more than 28 years’ experience in the commercial banking space, ING BDM Lorence Crema understands “we don’t operate in a perfect world”.
He sees his role as a commercial sales manager as building on an already successful platform with ING’s third-party brokers, as well as increasing the opportunities in the commercial and property finance sector through the channel.
Crema loves being part of ING: “We are a challenger bank and I’m excited to be part of an organisation that is growing and providing alternative solutions,” he says.
For him, building relationships with brokers is all about trust and credibility. It is important for Crema to remain close with broker partners and to provide proactive and valued support to them and their clients.
Having a relationship built on trust and credibility can assist with overcoming any issues that may arise.
With a range of different lending scenarios on a daily basis, Crema says it is important for a good BDM to be well experienced and apply effective relationship-building skills with a variety of brokers who have diverse professional backgrounds and experience.
Phone number: 0478 316 442
Area of expertise: Commercial