Director of Hunter Galloway, Nathan Vecchio, started broking in 2015 and using the techniques from Jayden's Top Broker Handbook, is writing big numbers, leading to Vow Financial naming him Broker Partner of the Year Rising Star in 2016.
I think we can agree that Facebook messenger is pretty useful, along with just how well the newsfeed helps kill time when you’re waiting in a queue…but surprisingly a lot of brokers underestimate the power of Facebook and the highly engaged audience that is on it.
When you think about it, we make an active decision to log on, to scroll, read and review. So when it comes to brokers on Facebook really, it’s all eyes on you.
But instead, one in five small business don’t even have a Facebook page, hich means that one in five brokers aren’t taking advantage of what Zuckerberg has worked so hard to achieve.
Anyway, for those who are already on the Facebook bandwagon and have realised the benefits of Facebook advertising and marketing, this one is for you. There are still so many brokers who aren’t really leveraging it for all it’s worth. Instead of just throwing your blog posts up on to Facebook and hoping you’ll get engagement, do consider these tips to target real traffic from your Facebook.
Tip #1: Write posts to link to
Consider the blog content you are posting. Ask your audience questions and actually get them engaged. Begin by sharing links to your website to your blog but make sure the text copy is written in a compelling way. Not just “Check out this… with a link to your blog”. Start conversation, give your audience to stop their scroll and actually READ what you’re saying.
Important: Create Facebook links that attract
Remember that this is a visual platform so consider:
- Ensure there is an image thumbnail
- Write a strong headline – a teaser
- Create a link description that sets the scene
- Feature image that supports this
Tip #2 Create a steady stream of content
* Crickets * Is there anybody out there? Try not to leave big gaps between your content being published. Due to Facebook having such an active audience, when you go offline for a few months, your audience quickly forgets about you. It’s easy to get caught up in the clients that are right in front of you, but keeping an engaged audience online will help to build clients in the long run.
To achieve content consistency and regularity, consider the following:
Top Broker Idea: Have a weekly theme
Friday Fun day?
Set up a theme for one day of the week, which can help build content ideas for your Facebook and also engage your audience. Because who doesn’t need a bit of motivation on a Monday, right?
Top Broker Idea: Share external links
Mention other websites and talk about their content. Look at what Commonwealth Bank are posting or MPA and share it. This is a great way to also build a voice within the broker community.
Tip #3: Look at scheduling
Understanding Facebook algorithms the key to creating organic traffic. If you go to the INSIGHTS tab on your Facebook page you’ll be able to find some data that can assist you to figuring out when is best to post and what sort of engagement you’re getting, along with the most well received posts of all time you’ve put up.
Look at when your page receives the most traffic and if there are patterns in engagement or reach.
Really the idea of this is to stop the random posting and make sure it’s technical.
Think about your clients. If Jim works in an office and is on the phone all day, when would he check Facebook? In the evening. So schedule your content around his working day so that you get maximum reach.
Idea: Schedule, schedule, schedule!
Check out posting platform Meet Edgar which will help you ‘rinse and repeat’ your content. Because if your audience isn’t online when you publish something, chances are they’ll never see it. So reposting old content is a great way to get more eyes back to your website.
PS: I’m going to be taking over here at Top Broker for a little bit while Jayden focuses on a few big and exciting projects we are looking forward to bring you in the next few weeks. A quick background, I started broking in 2015 and using the techniques Jayden has given in the Top Broker Handbook I have grown my business in a very short time to writing some big numbers, and was fortunate enough to be awarded Broker Partner of the Year Rising Star in 2016.