An ambitious Sydney broker and MPA Young Gun has launched new brokerage Peasy.
Young Sydney broker Joel Wyld has brought a long-time plan to life, opening his new brokerage Peasy in St Leonards on Monday this week.
Peasy, inspired from the insurer Youi and a play on the words ‘property’ and ‘easy’ is a fresh, vibrant brand, bringing fun and finance closer together.
“With Peasy, we’re going for a friendly and approachable brand where customers feel free to call us and discuss what they need,” says Wyld.
The brokerage has a strong property investment focus although its services cater to owner-occupiers, refinancers and first home buyers. “I’m a very big believer and big supporter in property investment - some of our biggest supporters are buyers’ agents and multiple-property investors.”
Peasy will also go above and beyond in educating clients as Wyld explains he wants people to call them up even if they’re not ready to get a loan and may just want to learn more about how to meet their financial goals.
“I think getting a mortgage is still a daunting process for a lot of people - there is still a lack of understanding in the market. We want to find out the ‘why’ – why are they buying a property in the first place? What are their long-term goals with that property? Are they keeping it or is it going to be an investment?”
Along with a new brokerage, the industry has also gained a young visionary, as Wyld not only has big plans for his business but for the reputation of brokers at large.
“I want to build a culture - I want to build a team and I want to try and turn broking into an industry that people look at and go ‘when I grow up I want to be a broker’.”
Wyld also believes brokers can beat the 52% market share they are currently writing. “I can’t believe that for a free service - we do all the running around for (the client), we find the best product to suit their needs - we’re only doing 52%, so I think something is seriously letting us down here and I think part of it is lack of education.”
With three and a half years’ experience as a broker and coming from Oxygen Home Loans, Peasy also was among MPA’s Young Guns for 2015 and a finalist for the Australian Mortgage Award Young Gun – Independent 2014.
“I wanted to be a broker ever since my first job with a broker when I was 16,” says Wyld.
He intends to keep processing in-house and to utilise the differing schedules of part-timer parents and university students to complement each other and avoid the need to double up on equipment and office space.
“I’m not a big believer in sending jobs overseas, I think there are plenty of good people here. The biggest advantage we have by not out-sourcing, by keeping it in house, is we can take people through the training process to become a broker,” Wyld says, on bringing new brokers on board.
Wyld envisions brokers who become a part of the Peasy team will start off in a lodgement role if they are new to industry, then move on to a relationship management role before taking on mentoring.
Peasy, inspired from the insurer Youi and a play on the words ‘property’ and ‘easy’ is a fresh, vibrant brand, bringing fun and finance closer together.
“With Peasy, we’re going for a friendly and approachable brand where customers feel free to call us and discuss what they need,” says Wyld.
The brokerage has a strong property investment focus although its services cater to owner-occupiers, refinancers and first home buyers. “I’m a very big believer and big supporter in property investment - some of our biggest supporters are buyers’ agents and multiple-property investors.”
Peasy will also go above and beyond in educating clients as Wyld explains he wants people to call them up even if they’re not ready to get a loan and may just want to learn more about how to meet their financial goals.
“I think getting a mortgage is still a daunting process for a lot of people - there is still a lack of understanding in the market. We want to find out the ‘why’ – why are they buying a property in the first place? What are their long-term goals with that property? Are they keeping it or is it going to be an investment?”
Along with a new brokerage, the industry has also gained a young visionary, as Wyld not only has big plans for his business but for the reputation of brokers at large.
“I want to build a culture - I want to build a team and I want to try and turn broking into an industry that people look at and go ‘when I grow up I want to be a broker’.”
Wyld also believes brokers can beat the 52% market share they are currently writing. “I can’t believe that for a free service - we do all the running around for (the client), we find the best product to suit their needs - we’re only doing 52%, so I think something is seriously letting us down here and I think part of it is lack of education.”
With three and a half years’ experience as a broker and coming from Oxygen Home Loans, Peasy also was among MPA’s Young Guns for 2015 and a finalist for the Australian Mortgage Award Young Gun – Independent 2014.
“I wanted to be a broker ever since my first job with a broker when I was 16,” says Wyld.
He intends to keep processing in-house and to utilise the differing schedules of part-timer parents and university students to complement each other and avoid the need to double up on equipment and office space.
“I’m not a big believer in sending jobs overseas, I think there are plenty of good people here. The biggest advantage we have by not out-sourcing, by keeping it in house, is we can take people through the training process to become a broker,” Wyld says, on bringing new brokers on board.
Wyld envisions brokers who become a part of the Peasy team will start off in a lodgement role if they are new to industry, then move on to a relationship management role before taking on mentoring.
